SMP Achieves Cisco Master Unified Communications Specialization

Designation Recognizes Channel Partners with Highest Level of Unified Communication Expertise, Lifecycle Services and Success in Sales

Rochester, NY 14586, March 18, 2014.  SMP announced today it has achieved the Master Unified Communications Specialization from Cisco®. This specialization recognizes SMP as having fulfilled the training requirements and program prerequisites to sell, deploy and support highly sophisticated, applications-based Cisco Unified Communications solutions. 

“The Master Unified Communications Specialization demonstrates the highest level of expertise with Cisco Unified Communications and Collaborations solutions. SMP’s customers are looking for solutions that enhance corporate communications.  By doing so, they improve collaboration between employees, customers and partners all while saving time and money”, said Eric Rorapaugh, Founder and President of SMP.   “SMP has built state of the art solution centers where customers are able to gain first-hand experience with Cisco’s complete line of Unified Communications and Collaboration solutions including Telepresence and Conferencing. Our solution center labs are available to be utilized by our clients either in person or over the web”.

"To help turn the promise of unified communications into a strategic advantage, customers are demanding an enhanced set of skills and capabilities from channel partners,” said Richard McLeod, senior director of business development at Cisco.  “SMP’s investment in the Master Unified Communications Specialization ranks them among the industry’s elite.”

To achieve the Master Unified Communications Specialization, resale channel partners must first attain the Advanced Collaboration Architecture Specialization. Partners must then meet stringent requirements that demonstrate their master-level sales, technical, and services capabilities.  Furthermore, master specialized partners must possess a number of Cisco and industry-standard technical certification requirements, provide customer references that document Cisco-prescribed design and deployment capabilities; and show evidence that they have the infrastructure to support a full menu of Lifecycle Services offerings and capabilities. 

More information regarding the Master Unified Communications Specialization can be found at:

The Cisco Resale Channel Program provides partners with the training required to build sales, technical and Cisco Lifecycle Services skills, and then validates their skills through a third-party audit.  Cisco resale partner certifications—Select, Premier, Silver and Gold—represent an increasing breadth of skills across key technologies and a partner’s ability to deliver integrated networking solutions.  Cisco resale partner specializations—SMB, Express, Advanced and Master—reflect an increasing depth of sales, technical and service expertise in particular technologies.  Cisco master specializations provides SMP access to comprehensive sales, technical, and lifecycle services training and support available from Cisco.


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